Design
Website redesign services, designed and built by one person
Most redesigns are designed by one team and built by another. The files cross that gap. The reasoning doesn't, and what launches is a near-miss of what you approved.
I do both halves. Three to four weeks, starting from $11,700. And yes, your search rankings survive the move.
Redesign
Most redesigns lose their design somewhere between the mockup and the build
An agency has a design function and an engineering function, and your redesign has to cross between them. The comp gets approved in a design tool, then rebuilt by someone who wasn't in the room when the decisions were made. Every judgement nobody wrote down gets made a second time, by a different person, under deadline.
There is no handoff here, because there is nobody to hand it to. Whoever chose the type scale is whoever writes the CSS, so the version you approved and the version that ships are the same version.
What you approved is what launches
The design gets built by the person who drew it, so the details that carry it survive the last ten percent. Nobody rebuilds it from a screenshot.
Decisions land the same day you make them
You send a note, I change the thing. Nothing queues behind an account manager and nothing gets translated on the way through.
One person answers for all of it
Design, build, migration, launch. When something is wrong you don't have to work out whose fault it is before it gets fixed.
Half the redesigns I'm asked for are rebuilds with a nicer word on them
The word you pick decides the budget, so it's worth getting right. A redesign keeps your structure and changes how it looks. A rebuild changes what the pages are, what the CMS holds, and what a page is able to do. People ask for the first and describe the second.
When a refresh is enough
Your structure works, your content converts, and the site just looks older than the company does. Then you're buying visual direction and a build. Three weeks, and you shouldn't pay anyone for six.
When the platform is the problem, not the design
You can't add the page type marketing needs, and editors won't go near the CMS. Every change is a ticket. Redesigning the surface of that leaves you with the same problem in a better typeface.
Scope
What a website redesign includes, and what usually gets left out of the quote
None of this is an upsell. It's the list of things that decide whether the new site works, and the second half is what goes missing when design and engineering are billed by different people.
Structure decided before anything gets designed
Which pages exist, what each one is for, and what a visitor does next. This happens first, because the structure is what the design has to carry.
Copy you can approve without a fight
You know your business and I know what a page can carry. You supply the substance, I decide the order and what gets cut.
Templates, not one-off pages
A set of blocks your team stacks into new pages. The test is whether someone who has never met me can ship a page next quarter without it looking broken.
Every old URL lands somewhere on purpose
A redirect map written before launch, not after someone spots the 404s in Search Console. I moved this site off Framer in the spring, and its old /articles/ paths still redirect instead of 404ing. They are still bringing in impressions.
Canonicals and language versions that agree with each other
One canonical per page, and hreflang wired both ways if you run more than one language. Most migrations lose their traffic somewhere in here.
Traffic measured before, so you can tell what the redesign did
A baseline of your impressions, clicks and positions taken while the old site is still up. Without it the redesign stays a matter of opinion forever.
Three weeks, and you can look at the site at the end of each one
One week is one sprint at $3,900. Work goes to a live staging link from the first week, so you correct things while they're still cheap to correct.
- Structure, content decisions, and the redirect map for the old URLs. Design starts against real copy.
- Pages get designed and built at the same time. You watch it happen on staging rather than waiting for a reveal.
- Migration, redirects, performance and accessibility checks, then launch and a baseline you can measure against.
A fourth week if the structure changes or the copy has to be written from scratch. More than that when there's a second language, or a platform that fights the move.
Pricing
What a website redesign costs, in three sizes
Every number here is a starting price, not a range that moves once you've signed. The rate is $3,900 a week and the scope decides how many weeks.
You can also stop after any week. That's the part a fixed project quote can't offer, and it's why the price is per week rather than per redesign.
Focused rebuild: 3 weeks, $11,700
Your structure and your content stay. New design, new build, and the migration handled.
Full redesign: 4 weeks, $15,600
New structure, new page types, and help getting the copy written rather than moved. For when the site is answering the wrong questions.
Staged, multi-language or complex migration: 5 weeks and up, from $19,500
Templates shipped in priority order while the old site keeps earning, a second language with hreflang, or moving off a platform with years of URLs to preserve.
Selected work
Every one of these was a redesign, not a first website
Each of these companies had a site that had fallen behind what the company had become. Archinfo and Brighten I designed and built. UKKO.fi was design only, so of the three, two are proof of the whole claim.
FAQ
Before you commission a redesign
These decide whether a redesign is worth doing at all, including the cases where it isn't. If yours isn't here, ask on the call.
Fixed-price weekly sprints at $3,900 a week. Most redesigns run three or four of them, so $11,700 to $15,600 depending on how many templates you have and how much content moves. You get a sprint-by-sprint breakdown in the proposal, so you know what each week buys. Most agencies won't give you a number until you've sat through a sales call.
Next step
Send me the site you want to replace
Thirty minutes, and you'll have a ballpark and a view on whether you need a redesign or a rebuild before we hang up.