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The market leader that still looked like a startup
UKKO.fi is Finland's most comprehensive service for independent entrepreneurs. Tens of thousands of them invoice, manage their finances, and run their businesses through it. The website hadn't kept up.
About
UKKO had won its market. The site said otherwise: an interface that had grown by accretion, a visual language that no longer matched the size of the company, and a structure where the most important pages competed with each other instead of leading anywhere.
See live website- Client
- UKKO.fi
- Year
- 2025
- Industry
- Business Services
- Location
- Helsinki, Finland
- Platforms
- Web
- Research
- Prototyping
- Persona creation
- User journey mapping
- Strategy
- Brand narrative
- Tone of voice
- UX strategy
- Positioning
- Design & Production
- Brand Positioning
- Design System
- UX & UI Design
- Web Design
- Web Documentation
- Credits
- Client Studio
- Agency Leroy
