Webflow vs Next.js for a B2B marketing site: an honest answer from someone who builds both
Which platform fits your B2B marketing site in 2026? A decision tree from a design engineer who ships both Webflow and Next.js, with real running costs.
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How much does a B2B website cost in Europe in 2026? Real numbers, in euros
What a B2B marketing site costs in Europe in 2026, by provider type, with sources that publish their prices.
Written by Aleksi Huusko, Design Engineer
Published at 7/23/2026
A professionally designed and built B2B marketing site costs 5,000 € to 30,000 € in Europe in 2026. Below that range you're buying a template with your logo on it. Above it, you're paying for agency process. My own price is public: 2,240 € plus VAT per weekly sprint, and a typical B2B site takes three to five sprints, so 6,720 € to 11,200 € total.
Cost pages are usually written by people who hide their own prices, which tells you how much to trust the ranges. So this post only uses numbers someone actually publishes, with links, plus mine.
What does a B2B website cost by provider type?
| Provider type | Typical price | What you're buying |
|---|---|---|
| Site builders and templates | 200 to 1,500 € | A template with your content poured in. No strategy, no design work |
| Offshore dev shops | 800 to 5,000 € | Build capacity. You supply the strategy, design, and project management |
| Boutique studios | From 3,000 € up to around 30,000 € | A small team, usually strong in one stack |
| Solo specialists | Typically around 500 to 2,000 €. | One senior person doing strategy, design, and build |
| Full-service agencies | From $25,000 to $80,000+ | A team: PM, designer, developer, QA, account management |
Two things jump out of that table. The middle of the market, where a 2 to 50 person B2B company actually shops, is the least transparent part of it. And the spread isn't dishonest. A 40,000 € agency quote pays for five people and their coordination. The question is never whether the quote is fair. It's whether your project needs five people.
Why do quotes for the same project vary by 10x?
Because "a website" isn't a product, it's a bundle, and every vendor bundles differently. When you get three wildly different quotes, they're rarely pricing the same work. Things that may or may not be inside a quote:
- Strategy and content structure, or just "we'll build what you send us"
- Design from scratch, or a customized template
- Copywriting
- CMS setup your team can actually use
- SEO basics: redirects, meta data, structured data
- Training and documentation after launch
The fix is boring and effective: make every vendor break the quote into deliverables with a price per item. Vendors who price per deliverable can defend each line. Vendors who quote one big number are pricing you, not the work.
What do my prices buy?
I work in fixed-price weekly sprints: 2,240 € plus VAT per sprint, each with deliverables agreed in advance. You see the full sprint plan in the proposal, and you can stop after any sprint. Three worked examples from my scoping desk:
<!-- TARKISTA: vahvista että nämä sprinttimäärät vastaavat todellista hinnoitteluasi -->
- A first website for a startup. Five or six pages on Webflow or Framer, launch-ready. Three sprints, 6,720 €.
- A SaaS marketing site redesign. New design, CMS with a blog your team runs without tickets, migration from the old site. Four to five sprints, 8,960 € to 11,200 €.
- A custom Next.js and Sanity build. Full design system, structured content, two languages. Five sprints and up, from 11,200 €.
Per deliverable, not per month. You're not renting a team, you're buying outcomes with a price on each one.
What moves the price up or down?
- Content readiness. Finished copy and photography can shave a sprint. "We'll write it during the project" adds one.
- Languages. Each language multiplies content work, and localization done properly is structure, not just translation.
- Custom functionality. Calculators, gated content, integrations beyond a form and a CRM. This is usually what pushes a project from Webflow to a custom stack, and I wrote about that decision separately: [Webflow vs Next.js for a B2B marketing site](/blog/webflow-vs-nextjs-b2b-marketing-site).
- Motion and interaction polish. Worth paying for on a product-led site, skippable on a services site.
What about running costs after launch?
Small, if the site is built right. Hosting or a site plan, a CMS, and a domain land between 10 and 50 € a month for a typical B2B site. The running cost that hurts isn't a subscription. It's a site your marketing team can't touch, where every headline change is a developer ticket. Ask every vendor how your team will edit the site without them. Watch how they answer.
Is a cheap website ever the right call?
Yes. If you're pre-revenue and testing whether anyone wants the product, a 500 € template or a weekend of DIY Framer is the correct spend. Come back when the site starts costing you deals.
The honest trigger for spending real money is the moment your website starts underselling what you sell. Prospects do look, and they do the credibility math on your behalf. When "on paper we're the market leader, online we look like a side project" starts showing up in sales calls, the site went from expense to bottleneck.
The bottom line
A senior-quality B2B marketing site in Europe costs 5,000 € to 30,000 € in 2026. Mine cost 6,720 € to 11,200 € for typical scope, at a fixed 2,240 € plus VAT per weekly sprint, priced per deliverable and public since day one. If you want the exact sprint plan for your project, [that's what an intro call is for](/services).
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